Collaborative design is good business

Melbourne Business School (MBS) is the graduate business school of the University of Melbourne. The Financial Times has ranked the school’s MBA programme in the top 100 globally since 2005, and number one in Australia.

The school is also rated number one for delivery of executive education in Asia Pacific.

The Challenge

The school’s primary website ( is the key promotional, information and management channel for the market leading MBA programme. MBS wanted to migrate the site to a technology platform that would make content management and marketing optimisation more agile and effective. The school runs events, seminars and information sessions, attended by current and prospective students, alumni and the general public. Consequently the new website also needed to be equipped for comprehensive event management, bookings and timetables.

Alongside the promotional and organisational elements, a seamless integration with MBS’s back-end systems was critical to allow the handling and tracking of payments and overall business management, and to avoid any disruption to customer service.

The Datacom Difference

MBS was looking for a technology partner to help them with the website content and technology migration, and to provide comprehensive, ongoing support to the business.

We engaged with the school in a collaborative design exercise, involving all the various business stakeholders in workshops and showcases. This approach significantly sped up the process and ensured that the website, when created, would serve every part of the organisation.

We implemented a market-leading comprehensive content management system (CMS) which provided a great platform to build on, and we ensured the new site not only looked fantastic, but worked seamlessly with the in-house CRM and financial systems.

We also paid close attention to search engine optimisation and security, and made sure that it was fully responsive so students could get the information they needed on any device at any time.

The whole project took just 17 weeks from start to finish. We are now providing support and maintenance services for the site, and looking at other areas where we can help MBS take its business further.

“We have been very impressed with how Datacom has undertaken redevelopment of our flagship website, and we now have a proven technology partner who can support our business.”

Elliot Arnup, Digital Marketing Manager, Melbourne Business School